What could be more annoying than overly intrusive mobile ads that take up excessive space on your display? How about intrusive mobile ads that are capable of talking to you.
AllThingsD reports that
speech recognition software company Nuance Communications (
NUAN), which is
best known for its Dragon NaturallySpeaking software, is announcing a new initiative aimed at bringing Siri-style voice recognition technology to mobile ads. According to
AllThingsD, Nuance is conducting the venture with several “advertising agencies, ad networks and publishers” to determine whether “ads that feature voice interaction might prove more engaging and effective than traditional banner ads.”
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