
Internet auction giant
eBay (
EBAY) recently announced plans to begin sharing the browsing habits of its customers with third-party advertisers. The move follows similar strategies of other online companies such as
Google (
GOOG),
Amazon (
AMZN) and Facebook (
FB). EBay traditionally used its proprietary user data to help grow its eBay Marketplaces business and promote products from various merchants to users who had shown interest in similar items on its website.
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