When a company goes from being a leading
Android vendor to
posting its worst-ever earnings in just a handful of quarters, it might be time to start asking some difficult questions. Such is the case with
HTC (
2498), which found itself
in The Financial Times’ sights this week in an article which draws attention to the fact that the company’s top management remains unchanged despite this monumental slump. Contrary to its “Quietly Brilliant” slogan,
FT calls the company “not so brilliant” as chairwoman Cher Wang, CEO Peter Chou and co-founder HT Cho have all remained onboard since HTC launched in 1997. The report notes that while some minor changes have been made, rivals including Nokia (
NOK) and
BlackBerry (
BBRY) both saw major shakeups play a large role in their respective comeback attempts. Will
the new HTC One find success and help HTC’s top brass weather the storm? The next few quarters may shape the future of this
small but scrappy vendor.
