Facebook seems intent on
testing its users’ patience for annoying and invasive content.
Unnamed sources
have told AdAge that
Facebook is working with ad agencies to bring video
advertisements to users’ Facebook timelines that will likely “be autoplay and presented in a video player that expands beyond the main news-feed real estate to cover the right- and left-hand rails of users’ screens.”
AdAge says that Facebook hopes to make more than $4 million a day just from the new video ads, which it says “could be eagerly sought after by agencies that have plenty of TV ad creative on their hands and not enough TV-like web inventory to place it in.”
