Nokia faces the feature phone collapse it dodged in 2012

Nokia faces the feature phone collapse it dodged in 2012
In the spring of 2012, Nokia started rolling out a broad new range of Asha feature phones and managed to astonish Wall Street for a couple of quarters. The phones actually sold. Priced at 60-90 euros, they were cheaper than even cheapest Android smartphones and had a sleek, glossy new look. They offered many advanced features like downloadable games and great email support. For a while, Nokia enjoyed an Indian summer — feature phone ASP only declined by -3% during the third quarter in 2012.

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