
Apple reinvigorated the media tablet market when it launched the
iPad in 2010, and it created a multi-billion dollar industry that most consumer electronics companies are still scrambling to grab a piece of. As rivals toyed with various tablet sizes in an effort to put some space between their offerings and the iPad,
Apple once again managed to find a new sweet spot in 2012 with the
iPad mini’s 8-inch display: According to China-based market research firm TrendForce, the iPad mini and new tablets with similar screen sizes will grow to control 11.9% of the tablet market in 2013.
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