Apple was criticized by a number of pundits when it finally unveiled the
iPad mini last November. While the device itself was well received by reviewers and consumers alike, some industry watchers felt Apple wasn’t doing enough to compete on price. Starting at $329, the iPad mini is far more expensive than devices like the Kindle Fire or
Nexus 7. If
Apple’s recent earnings beat showed us anything, however, it’s that squeezing as much profit as possible out of the iPad mini was definitely the right move — iPad sales hit a new March-quarter record in 2013 and margins were sustained enough to help deliver $9.5 billion in profit. Not everyone has adopted Apple’s strategy though, and a new report suggests the race to the bottom in the 7-inch tablet segment is squeezing profits across the board.
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