JC Penney has put out a video apologizing for alienating loyal customers, and essentially begging them to come back.
The basic gist goes like this: We did some stuff that upset you, and we’re acknowledging that we screwed up (without saying specifically what we screwed up exactly). But you have to admit, you liked some of the stuff we did. Right? Anyway, please, please, please come back and shop with us again.
The actual wording goes: “It’s no secret, recently JCPenney changed. Some changes you liked and some you didn’t, but what matters with mistakes is what we learn. We learned a very simple thing, to listen to you. To hear what you need, to make your life more beautiful. Come back to JCPenney, we heard you. Now, we’d love to see you.”
As you’re probably aware, JC Penney brought in CEO Ron Johnson a couple years ago, who decided to push for a wealthier customer base, and got rid of the store’s sales (which obviously didn’t sit well with the regulars). Recently, the company fired Johnson, and brought back the guy they had before him (Mike Ullman).
So, they’re sorry.