Samsung has been stepping up its game for enterprise security. Their latest offering is KNOX, which will be available on the Galaxy S 4 soon. KNOX not only addresses the security needs for enterprise, but it also addresses the concerns for employees personal privacy. In a nutshell, it keeps work stuff separate from personal stuff by creating two different personas on one phone. It appears the U.S. Department of Defense will grant an approval for Samsung Galaxy smartphones (most likely the Galaxy S 4) as well as Apple iPhones and iPads.
This is really big news for both Samsung and Apple because RIM has always dominated this sector. There’s no question that an approval from the Pentagon would push other businesses to be more accepting of both companies. This is one area that is crucial for continued market share growth and Samsung recognized this long ago. They hired former RIM executives as well as other top security-focused individuals. Recently, Samsung hosted a 2-day meeting in London with other security experts, including the U.S. National Security Agency. The head of Samsung’s enterprise unit, BC Cho said, it’s “a little bit embarrassing” that Samsung phones aren’t being used by government agencies when you consider how many are being sold. Samsung also talked about their more rugged version of the Galaxy S 4, which would open things up for more agencies that require such a device.
If anyone was thinking Samsung was peaking in their market share percentages, you can forget that as this is only going to push those numbers even higher. Who knows, maybe President Obama will get rid of his BlackBerry in favor of a Galaxy S 4.
source: WSJ
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