Facebook is now firmly entrenched as a mobile company, with 30% of total advertising revenue coming from mobile. Mobile is the key front for
Facebook now and for the foreseeable future, as users continue to spend the majority of their time on phones and tablets. Mobile monthly active users (MAU) grew to 751 million in the first quarter, with total daily active users (DAUs) reaching 1.1 billion. UBS analyst Eric Sheridan noted that mobile advertising revenue was above his estimates at $374 million, and he expects to see continued growth as more users, and more ads go online.
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