Google Toys With Removing URLs From Results Pages

Google tests different things with its search interface all the time. Sometimes we cover the tests, and sometimes we don’t. Frankly there are just too many to keep track of. Matt Cutts has said that Google runs 20,000 search experiments a year.

This one is kind of interesting though, as it completely removes URLs from search results pages (apparently unless there is authorship involved).

Tecno-Net tipped Search Engine Roundtable with a couple screen caps like the one below:

Google SERP without URLs

SER’s Schwartz posted about it on Search Engine Land here.

I don’t see Google actually making this change overall. It makes results less informative. What do you think? Should Google get rid of URLs on results pages?