Given its history over the past decade, it’s easy to see why investors have come to expect
Apple to turn the whole tech market on its head every few years — after all, the
iPhone, the MacBook Air and the iPad all respectively created mass markets for smartphones, ultrabooks and tablets. Many of these game-changing innovations are
credited to the vision of late Apple co-founder Steve Jobs, whose passing in 2011 has created
a sense of anxiety among some investors that the company has lost its innovative edge under the leadership of CEO Tim Cook. And given how quiet Apple has been in the first half of 2013 so far, speculative fears about the company’s ability to innovate have only grown in recent months.
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