Google is always on the hunt for new ways to boost revenue from search ads, the company’s primary money-maker, and it may have just begun to scratch the surface of a huge opportunity. Amid the numerous announcements made during Google I/O 2013,
Google said that developers can now create geofenced ads that automatically display in
Google Maps when a user is approaches a certain location. So, for example, a Starbucks ad with a coupon might pop up on the screen as a user walks or drives past a Starbucks coffee shop. According to industry watchers, this could end up being a huge deal.
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