We all know that
Apple shares have been taking a beating over the past several months but is that really a reflection of a drop in the company’s underlying value as a brand? The
latest brand value rankings from MarketingWeek suggest that the answer is “no,” since the publication found that
Apple’s brand value has actually increased year-over-year and that it remains the best in the world.
MarketingWeek says that a company’s brand value is calculated by multiplying its earnings by the “brand contribution” percentage that “is determined by the proportion of financial value that is generated by
the brand’s ability to create loyalty.”
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