According to the 2013 BrandZ list of top global brands, Google ranks second, valued at $113.669 billion. Although the company is still short of Apple’s value of $185.536 billion, they still passed by IBM, who currently rank third at $112.536 billion.
One notable name is Samsung, which is currently ranked at number 30, having jumped up a whole 25 places. This can clearly be pointed to their increased advertising on their Galaxy line and exploding sales figures.
Google’s second-place ranking shows steady growth for the company, but their spot behind Apple says that they’re still the company to beat. Google looks to continue closing in on Apple in the current year.
Source: Marketing Week
Come comment on this article: Google passes IBM to become second most valuable brand, still behind Apple