Procter & Gamble CEO A.G. Lafley explains why strategy has to be more than an aspiration. For more, see Playing to Win: How Strategy Really Works, by A.G. Lafley and Roger Martin, or, from the HBR archive, his 2009 article, What Only the CEO Can Do.
Procter & Gamble CEO A.G. Lafley explains why strategy has to be more than an aspiration. For more, see Playing to Win: How Strategy Really Works, by A.G. Lafley and Roger Martin, or, from the HBR archive, his 2009 article, What Only the CEO Can Do.