Windows-based tablets haven’t been big successes so far, whether they use the desktop-centric
Windows 8 or
the tablet-centric Windows RT.
iMore’s Rene Ritchie does some sharp analysis of
Microsoft’s latest marketing campaign and concludes that the company simply does not understand why people are buying tablets in the first place. Essentially, Microsoft doesn’t get that
its central criticism of the iPad — that is, that it’s more of a toy that can’t be used for doing serious work — is precisely why consumers are drawn to it in the first place. Simply put, consumers have PCs at their offices if they want to do work. When they’re at home, they want to play around with their tablets instead; they like having toys.
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