Social questions and answers service Aardvark is raising a lot of interest from investors lately, despite not generating too much hype about the service itself. Apparently, the company is contemplating an acquisition offer from Google worth over $30 million and also has the opportunity to raise more capital at about the same valuation.
If TechCrunch’s sources are reliable the company may be facing a rather tough decision, cash out now and see what Google plans for Aardvark or hold out for a bigger pay day down the road. Right now it’s looking at several options. Google is one of them and the search engine is apparently offering north of $30 million, perhaps as much as $40 million, for the social Q&A service.
However, it may also be in talks with other potential buyers, though it looks like Google may be the most interested. Finally, it has received an offer from a venture capital investor as well, valuating the company close to what Google is willing to pay for it.
The company has been seeing some growth, though it hasn’t released any numbers, and is set to add even more followers if the trend continues, but waiting for it to develop into a popular and widespread product is a gamble. Taking Google’s money and hoping the search giant will be interested in developing … (read more)