We’ve had stories about consumers complaining that ebooks are too expensive and about book publishers complaining that ebooks are too cheap. Guess who’s getting squeezed in the middle? According to this unsourced report (so, perhaps take it with a grain of salt), Amazon is losing $2 per ebook sale, because publishers are wholesaling the books at $12, while Amazon wants to keep selling its ebooks at $10. The conclusion is the same all the way around, however: the publishers are living in a fantasy world if they think that $12 makes sense as a wholesale price for an ebook. Without the cost of printing, binding and distribution, the wholesale price should be a hell of a lot lower.
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