Technological Advance for Printing Giant thanks to Leister
Visitors to Beijing often report to be deeply impressed
by the rapid growth and the prosperity of Beijing. More
and more companies have become aware of the enormous
potential of this economic hotspot. Due to their
efforts to maximize advertising impact for their businesses
or one of their brands, billboard advertising has
become one of the most important marketing instruments
in China. The advantage of billboards is that
they, at relatively little expense, attract the attention of
a large target audience. Whether it be on large citysquares,
alongside business avenues or the highway to
suburbia, or wrapped around new buildings: Wherever
you turn the eye, you will see billboards, telling the
passersby: “Yes – we are here!” RIKON, a big name in
Beijing’s billboard industry these days, has become
aware of the increasing demand on the billboard market
a few years ago. Over the last few years, this company
has become market leader.