Yahoo Integrates Twitter in Search Results

Yahoo Search isn’t dead and buried just because Microsoft pretty much bought it outright. No, Yahoo can be an innovator even if it’s running Bing and putting a big purple Yahoo sticker on it, or, at least, that’s the official version. And just to show everyone that it’s not out of the picture, it has added tweets to the search results because real-time search is “where it’s at.” But not only is it last to add this functionality, it also looks very much stitched together for the sake of it. What’s more, people are starting to wonder if this entire real-time craze isn’t going a little overboard in the first place.

It’s interesting to point out that Yahoo has been adding tweets to its searches for about a month now but they were confined to the News Shortcut search integrated in the main search engine and relegated to their own “Twitter” tab. Now, tweets will make it into the main search results page but only for select searches, the ones Yahoo deems as trending yet not trending enough to make it to the news section. It should be nice to know how exactly Yahoo determines that, where it draws the line.

“When we launched a Yahoo! News shortcut with Twitter content integration earlier this month, we said more was coming. Starting today, you will see recent tweets directly integrated on… (read more)