Private health… or private spammers?

My private health insurance company has been leaving messages for weeks on the phone about some support service run by nurses. The messages made it sound substantial, but looking on the net it ends up being mainly a phone reminder service to go to doctors appointments, get reminded to get blood pressure checked, etc. I assume this means they get more info about where you are going, who you are seeing, what your problems are etc. I can imagine this might be useful for some people who can’t keep a diary or program their phone to remind themselves, and I fully admit I’ve been like that at times in the past. But I don’t want it and consider it sus.

Being the "we’ve called you, just to let you know, or you can chase it up on the net" kind of messages, I didn’t think I’d need to take the time to actually inform them to give it a rest. Looks like I thought wrong. They called again today and I told the nurse I did not appreciate being spammed by my private insurance fund, and that I wasn’t interested. She sounded like I had forced a lump of poison down her throat and I basically had to hang up on her as she kept insinuating I was somehow neglecting my health from not wanting it. Urgh. Does this sound familiar, is this something spawned in the US now being trialled on us?