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The best inventions make our lives easier. Often so simple in concept as to be beautiful and brilliant, these break-through ideas become an “overnight” success when a confluence of factors intervene to create a perfect storm of benefits to the customer. Is Rentcycle on the verge of such success?
Rentcycle officially launched in October 2009. The brainchild of founder Tim Hyer, their mission is to facilitate the business of renting “stuff”. Recognizing that the process of renting equipment is both painful to customers and highly inefficient to business, Rentcycle developed a model that creates efficiencies through online scheduling, tracking and inventory management. Customers can get info, pricing and check availability of the equipment they want to rent while niche boutique business owners are finally able to create a streamlined rental process that has been up til now, a giant time suck due to the laborious manual processes of every step.