America’s Mecca: the Mall of America

The only thing I could easily find in the whole place — with a “Made in the USA” label — was underwear. What I didn’t expect to find, was a mall heated by the sun (and body heat).

Forget the “conservative right” or “liberal left.” If America has a religion, it’s that of the consumption culture that has become the centerpiece for our economy. Now 70 percent of our GNP is based on its citizens purchasing stuff, on credit cards or otherwise.

This religion of consumption has its Mecca, too, called the Mall of America. A concept designed and constructed by the Triple Five Group — a privately held corporation owned by the Ghermezian brothers of Canada — Mall of America attracts more than 42 million visitors a year with their retail stores, restaurants, Nickelodeon Universe amusement park and Underwater Adventures Aquarium. While Mall of America is the most visited mall in the world, Triple Five Group also owns the biggest shopping mall in North America, the West Edmonton Mall.

Just for fun, I set out to find something that was made in America (and, ideally, without negatively impacting the environment). No, I didn’t think this was an insane goose chase. After all, more and more ecopreneurs I write about in ECOpreneuring are seeking to sell their “green products” through more conventional retail outlets – even big box stores and chains. That’s why Seventh Generation toilet paper can be now found at your local supermarket and nearly everyone, it seems, sells compact fluorescent bulbs these days. Perhaps one or two products might be here, in America’s megamall composed of 520 stores and 50 restaurants – housed under 4.2 million square feet of enclosed roof space. My odds should be good.

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