If you’re female, how do you feel about buying a car from the dealer? Chances are, you don’t want to go alone. Maybe it’s not in your head that women are treated differently when buying a car from a dealer.
According to a recent poll by NBC/Universal, around a quarter of women believe they aren’t taken seriously at the car dealership. In general, I share that opinion.
In their article, “Women Are Deeply Involved in Car Buying, So How About Respect from Dealers,” BNET mentioned a study of 200 Chicago car dealerships that revealed women often get higher price quotes than men do! Isn’t it strange women receive less respect even though they’re driving auto sales more than men these days?
It’s no wonder that women turn to other avenues for car buying. “Many dealerships still have a long way to go in meeting women’s expectations … For this reason many woman are deciding to break the traditional car buying mold and are finding success in connecting with others on the Internet to find their next vehicle of choice,” said Delia Passi, CEO of WomenCertified.com.
Leasetrader.com, an online lease transfer marketplace, reports that, according to feedback they’ve received, avoiding the dealer sales environment is the leading reason women use the online car marketplace.
If you’re female, please share how you feel about buying a car at a dealership. Can you put your finger on what makes you uncomfortable? Do you avoid buying from a dealer? Do you feel that car dealers need training in how to better serve female car buyers?
(Image via stock.xchng)
Post from: Blisstree