Brian Sweeney, Buick-GMC’s new chief has a new purpose in (professional) life: to dramatically reshape the Buick brand image.
That is because the current average age of a Buick sedan buyer is 70, a figure well above the present U.S. average car buyer’s age, which is 52, according to Craig Bierley, the company’s product marketing director. To be clear, "younger" doesn’t mean people in their 20s, says Bierley. Younger, he says, means people in their 40s and 50s.
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