We’re always interested in cool promotional and marketing ideas from content creators, and Hypebot alerts us to the news that musician Christopher Bryant is planning a neat concept for his solo shows: throughout 2010, he’ll “open for himself” when playing live. Basically, he’s playing two sets, but the first set will all be music by another artist. The first such artist is Ben Harper, who is apparently a huge inspiration to Bryant:
Now, of course, this might not sound like anything special. It’s just a musician playing a bunch of cover music before playing his own music. But the positioning is quite smart. It’s positioned in a different way that draws attention and helps better connect with fans. Not only that, but it helps this up-and-coming musician get some additional attention from fans of a much bigger artist. It’s a very smart move.
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