The numbers are in. And they look good. It appears that online holiday spending rose slightly this year, by 5 percent, to $27 billion for the shopping season from November 1 through Christmas Eve, according to comScore. For the time period from Black Friday through Christmas Eve, sales showed a slight uptick, rising 3.5 percent. With respect to individual product categories, consumer electronics saw yearly sales growth of slightly over 20 percent, while sales of jewelry and watches also rose.
From reports over the past few months, the numbers indicated that the total online spending would be higher this year than last, when the U.S. spending was blindsided with a crippling recession. The final shopping weekend before Christmas saw a 13 percent growth rate in online spending from the previous year, thanks to the wintry mess that hit the Eastern Seaboard. And the full week posted a 6 percent yearly increase in spending, setting a one-week sales record with more than $4.8 billion in spending. Online sales numbers from Black Friday and Cyber Monday also appeared to be stronger than last year.
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