Foursquare, the geo-location based check-in game, just announced its first venue that is combining badges and promotions. On Foursquare you get badges for checking into places. The person who checks into a place the most becomes the “Mayor.” You also get promotions from restaurants and bars nearby based on your location. Now those two elements are being tied together. For instance, Blynk Organic a restaurant in Charlotte, North Carolina is the first venue to offer this promotion:
Mayor eats for free! Just show us your phone after checking in to validate. 25% off egg sandwiches for all Gym Rats (Foursquare badge required)
A promotion like this is clever since it is also tied to something other than checkins and mayorships. The idea is that it will not only give other customers an incentive to compete and become the mayor, but also motivate customers to complete interesting tasks before redemption.
In the past, Foursquare has done check-in and mayorship promotions, but in a more ad-hoc manor. Now the promos are presented as actual ads in the app. I spoke with Foursquare’s Director of Business Development Tristan Walker, who also spoke at our RealTime CrunchUp in November, and he mentioned that there are close to 400 businesses to this date that are running regular geo-triggered promos with Foursquare.
It is not clear how Foursquare will get paid for these badge promotions. Walker says, “Right now we’re just focused on getting as many venues running promos on the platform as possible before we think about monetizing. We’d like to understand a bit more about how venue owners would like to leverage our platform in interesting ways first.”
Foursquare has been one of the main startups in the geo-location market along with recently funded Gowalla.
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