Video: Aston Martin tries to build street cred with Cygnet

Filed under: Concept Cars, Marketing/Advertising, Videos, Hatchback, Aston Martin, Design/Style

Aston Martin Cygnet – Click above to watch video

Aston Martin will be shepherding perceptions of its forthcoming Cygnet as much as it can, and it will doubtlessly be monitoring the reception that the Toyota-turned-Aston microcar receives as closely as it can.

On that former front, the company has begun video marketing for a car it still only suggests will go into production at the end of this year. The intent, of course, is to make the Cygnet appear as cool as possible, and the method used in this application is the French sport of parkour. Follow the jump to watch the vid and then answer this question for us in Comments: Did it work? Thanks for the tip, Victor!

Gallery: Aston Martin Cygnet