Filed under: Marketing/Advertising, Videos, Mini
Heineken ran commercials that showed a guy’s ultimate closet as a walk-in refrigerator filled with the Dutch beer. To support the ads they put huge cardboard boxes around Amsterdam on garbage day with “Walk-In Fridge” written on them, as if someone had actually gotten one as a gift. Well, it looks like Mini did the same thing after Christmas, casting giant, empty boxes with shreds of gift wrapping around Amsterdam. Predictably for a Mini campaign, it got people’s attention. Check it out after the jump.
[Source: Creative Criminals]
Continue reading Box Art? Clever Mini promotion litters streets with giant packaging
Box Art? Clever Mini promotion litters streets with giant packaging originally appeared on Autoblog on Sat, 02 Jan 2010 12:05:00 EST. Please see our terms for use of feeds.
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