Flurry Analytics has been real busy this holiday season. They recently merged with Pinch Media to create the biggest (in terms of user base) mobile analytics platform on the market. Today, Flurry is announcing a partnership with comScore, Inc. to provide mobile analytics for comScore clientele. This will provide Flurry with a fresh new revenue stream and comScore with the ability to stay relevant with their analytics offerings to existing clientele.
Essentially, comScore, inc. has a large sales force and existing relationships with big brands that pay comScore to provide them with analytics. These analytics come primarily through panel data, in which comScore uses a sampling of users as a way to determine web traffic and usage data. By selling Flurry’s SDK to clients, comScore can remain relevant by providing mobile analytics on top of their existing web analytics package.
Buy This Item: [Click here to buy this item]