It looks like Apple is getting ready to take on Google in the mobile ad space as the latter had recently purchased AdMob for $750 million. Quattro Wireless, a direct competitor of AdMob, will be picked up by Apple for a cool $275 million according to BoomTown. The company has already raised approximately $30 million in venture capital funding since starting in 2006 and has worked with big names like the NFL, CBS and Univision. Quattro Wireless has also had a presence on mobile web and in-app ads on the iPhone and Android as well. It will be very interesting to see how mobile ads change in the future and where Apple plans to go with Quattro. So far, neither Apple or Quattro Wireless have confirmed or commented on the buyout but the rumor says the announcement will come very soon even possibly this morning.
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