Facebook is huge, nobody doubts that at this point, at over 350 million users, there aren’t that many sites which can compete with it. But a statistic that is maybe just as important as the number of unique visitors, perhaps even more so for certain audiences, is page views and here Facebook is even more of a contender. Because of the nature of the site it tends to get a lot more page views than its competitors. The actual number may surprise even the biggest optimists, as the social network gets about 260 billion page views, with a ‘b’, every month.
The number, surprisingly, comes from Google through its “ad planner” tool which estimates a number of metrics for most of the sites on the web. These aren’t exact measurements and they may not be the most accurate of numbers, but even with a huge room for error, the fact is that Facebook is so far ahead of everyone else that accuracy doesn’t really matter all that much.
With 260 billion page views every month, it’s the biggest site on the web at this point, likely followed by Google. Unfortunately, Google doesn’t provide any estimates for the page view numbers google.com is getting. It does provide them for yahoo.com though, which is the runner up in the Google-made top, and it gets about 70 billion. At number three Microsoft’… (read more)