Polaroid has inked an endorsement deal with singer Lady Gaga, the pioneering photo firm announced on Wednesday. The Grammy-nominated hitmaker has been named Creative Director for a soon to be released speciality line of Polaroid products. Gaga will officially unveil the partnership with an appearance at the 2010 Consumer Electronic Show in Las Vegas on Thursday.
In October, the photography firm announced plans to bring back their classic cameras after discontinuing production in 2008. Now the Paparazzi hitmaker is coming aboard to create a new line of items for the brand.
“I am so proud to announce my new partnership with Polaroid as the creative director and inventor of speciality projects,” Gaga said in a statement Wednesday. “The Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation – blending the iconic history of Polaroid and instant film with the digital era – and we are excited to collaborate on these ventures with the Polaroid brand,” she continued.
“Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to – as my father puts it – finally have a real job.”