Former Playboy pin-up Cindy Margolis wrote the book on infertility — literally. After giving birth to her three children through in vitro fertilization and later penning the guide Having a Baby… When the Old-Fashioned Way Isn’t Working, Cindy credits herself an aficionado on baster baby-making. And she brought the idea to her new dating reality show, “Seducing Cindy,” debuting on the FOX Reality Channel Jan. 30.
The dating reality show features 25 guys 18-49 competing in a range of competitions in hopes of finding “true love” with the Guinness Book’s 1999 Most Downloaded Lady on the Internet. One challenge called for contestants to supply the blonde fortysomething with cups of their — er — sperm.

“I am the spokesperson for Resolve, the National Infertility Association, so we could get away with it. We had one competition where the guys had to go through what I went through and give a sperm sample,” Margolis told Fox Wednesday. “It was interesting to have 25 guys go off into a room and bring you back a sperm sample. Clinically, I know how to test sperm, and I tested each of the guys’ sperm on my show. It was the craziest thing.”