Charlie Sheen’s Christmas Day arrest has prompted Hanes to pull the plug on the actor’s ad spots for the underwear brand. The Two & A Half Men actor was collared last month after allegedly assaulting his estranged wife, Brooke Mueller, and holding her at knifepoint as the couple’s nine month old twins rested nearby.
“We suspended the commercials on Dec. 28,” Hanes spokesman Matthew Hall told PEOPLE this afternoon. In fact, the company tried to yank Sheen’s ads before then. “Some were seen on the 25th, 26th, 27th as we could not reach the networks over the holiday weekend,” Hall explained.
The ads, which support Hanes’ “Comfortsoft” line, also feature sports legend Michael Jordan. Sheen’s contract with the brand ends in mid-2010. No new ads are planned.