The serious truth behind the adorable PARO baby seal-bot

Little PARO, plugged into his pacifier-charger.

PARO is an animatronic baby seal companion robot designed by some very clever people with one simple purpose in mind – to make you love him. From everything we’ve seen, he’s exceptionally talented at his job, melting the hardest hearts and bringing a big silly smile to everyone who meets him. But although he might be a wonderful toy, PARO’s real purpose is to address a serious problem that’s affecting Japan right now, and will soon spread across much of the Western world…

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