French mobility company Peugeot is celebrating its 200th anniversary this year and in achieving the milestone, has announced grandiose grand plans. It’s the world’s second oldest car manufacturer (behind Daimler), the tenth largest car manufacturer, and with trucks, cars, motorcycles and bicycles, has the broadest range of mobility products in the world. In prep for its 300th year, it has updated the Lion logo it has been using since 1858, vowed to turn the brand into a style icon, adopted a new signature (Peugeot MOTION & EMOTION), stated its intention to move three places up the world’s auto maker ladder (to seventh) by 2015 with a massive new model offensive, announced a fascinating new credit/online/rental mobility service entitled Mu by Peugeot and took the wraps off a superb new hybrid 4WD and four-wheel-steering sports car – the SR1. Happy birfy to Peugeot!..
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