Here is an excerpt of what my blog friend Saatchi & Saatchi’s Kevin Roberts learned (emphasis added),
* Nine of the top 10 campaigns in the Won awards relied on direct consumer input and involvement. There is still a bit of life in “selling by yelling” – but the stretcher is on the field. Consumers won’t ever be passive recipients of broadcast messages ever again. Involvement and participation are vital. […]
* The blur between TV, Digital, Direct, PR, Media etc is now absolute. Winning ideas can be driven from any quarter. Game on for the creative departments in every “advertising agency”.
Check out Saatchi & Saatchi campaign of the year – T-Mobile’s flashmob dance “Life’s for Sharing” from our S&S’s London agency.
And this Gymkhana Two INFOMERCIAL (watched over 10 million times since Jun 2009) is just so cool. If all infomercial is this cool, I don’t mind watching them instead of some lame TV shows.
For fun, you can check out some more popular viral videos, commercials, games or user-generated videos here.
[HT Kevin]
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