AT&T Announces New “We Had to Because Verizon Did” Pricing Plans [Digital Daily]

When Verizon Wireless (VZ) announced in February of 2008 that it would offer unlimited mobile phone calls for a flat rate of $99.99 a month, it took AT&T (T) a matter of hours to craft a similar rate plan and issue an press release touting it. No surprise then that Verizon’s announcement this morning of a $69.99-a-month nationwide voice plan and a $89.99-a-month voice and text plan, was quickly followed by AT&T’s announcement of similar offerings. They are:

▪ Feature Phone customers may choose unlimited talk for $69.99. Family Talk customers (prices assume two lines) may choose unlimited talk for $119.99 per month.  Texting plans remain unchanged at $20 for unlimited plans for individuals and $30 for Family Talk plans.

▪ Quick Messaging Device customers may choose unlimited talk for $69.99 and Family Talk plans may choose unlimited talk for $119.99 per month (for two lines). These plans require a minimum of $20 per month for individual plans and $30 per month for Family Talk plans in texting and/or Web browsing packages for new and upgrading customers.

▪ All smartphone customers, including iPhone customers, may now buy unlimited voice and data for $99.99.  For smartphone customers with Family Talk plans (prices assume 2 smartphones), unlimited voice and data is now available for $179.99. Texting plans remain unchanged at $20 for unlimited plans for individuals, $30 for Family Talk Plans.

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