Activision sent out a proud press release stating that Modern Warfare 2 has sold over $1 billion worth of product worldwide. This is according to internal estimates, of course, but the Call of Duty franchise is large enough to make the claim believable.
“Call of Duty: Modern Warfare 2 has exceeded our expectations and shattered theatrical box office and video game records,” said Robert “Bobby” Kotick, CEO of Activision Blizzard. “There are only a handful of entertainment properties that have ever reached the $1 billion mark, which illustrates the power of the Call of Duty franchise and mass appeal of this game.” So the question is simple: what can we learn from Modern Warfare 2?
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