I loved the Citroen DS3 photo shoot in the gallery below, and the anti retro message in the DS3 promo videos works for me, as well. I’m not always convinced by using past, deceased celebrities for marketing, but the idea is crystal clear: move over the retro obsessed Mini and Fiat 500, the Citroen DS3 is modern, chic and very cool. Who needs the 60’s when you’ve got this? The first video above features John Lennon, and after the jump you can see how Marilyn Monroe fits the anti retro bill for Citroen. Enjoy.
