StyleFeeder, a recommendation engine for shoppers, has been acquired by Time Inc., the WSJ reported earlier this morning. Time chose not to disclose the purchase price, but the newspaper cites a source who said it was “well into eight figures.”
Cambridge, MA-based StyleFeeder raised $3.5 million in financing from Highland Capital Partners and investment firm Schooner Capital.
Time is reportedly looking to integrate StyleFeeder throughout its Web properties, in order to complement the declining advertising revenue with e-commerce income. StyleFeeder is expected to be interwoven with fashion magazine InStyle’s website, and eventually also be closely aligned with other titles like Essence and People en Español.
The WSJ said an official announcement of the acquisition could come Tuesday.
Buy This Item: [Click here to buy this item]