EMI has become the second music label to sign onto ad-supported music startup FreeAllMusic.com, after Universal Music Group signed on last week. The site, which takes ad-supported music in a different direction than most, has not yet launched, but could have a strong launch if it has major artists from EMI and UMG on board.
FreeAllMusic doesn’t restrict music to the browser (or an otherwise Internet-connected client) like streaming services such as Last.fm or Pandora. Instead, it plans to let users download DRM-free MP3s of songs—legit, legal versions of the songs—that are paid by advertisers. The catch is that users must watch a commercial for each download, and downloads will be restricted to 20 per month (with a cap of five per week, starting every Tuesday).
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