The compact pickup truck segment of the auto market has been in a weird place lately. It wasn’t so long ago that it seemed like every manufacturer was fighting over who had the most youthful, appealing, “cool” small pickup. Since the early 2000’s though, competition in the segment has dropped and stumbled, leaving only two real competitors for the small truck king; the very dated Ford Ranger, and the current sales king, the Toyota Tacoma.
Rumors have been swirling about the Ranger’s demise for years now, and perhaps Toyota smells blood. The Japanese brand is said to be considering a small pickup truck for its floundering Scion brand.