By Bob Powers
Bostonglobe.com
New Product, Powered by Adobe AIR, Provides Offline/Online Convenience
The Boston Globe announced today the formal launch of GlobeReader, a digital version of The Boston Globe newspaper that can be read offline or online. GlobeReader replaces the preview edition that had been available since this summer to all Boston Globe subscribers at no charge.
Through GlobeReader the content of the Globe is downloaded daily to a user’s desktop, laptop or netbook, in a format designed to resemble the look and feel of the print version of The Boston Globe. Enhancements to the preview edition include the addition of comics, sports scores, weather and the daily crossword puzzle. Various product and design improvements have also been incorporated.
“Reader response to the preview edition of the GlobeReader has been very encouraging. Now we’re pleased to offer GlobeReader to the public at large,” said Chris Mayer, senior vice president, circulation and operations, The Boston Globe. “It is important for our business to offer Globe news and information on a variety of platforms that appeal to a variety of market segments.”
GlobeReader is available at a fee of $4.98 per week. A bundle including home delivery in the Boston metro area of the Sunday Globe plus 7-day access to the GlobeReader is offered at the same price. For the Globe’s seven-day newspaper subscribers, it is included at no additional cost.
Designed for people who enjoy reading the news, GlobeReader combines the familiarity of The Boston Globe newspaper format with the convenience of a digital product. . . READ FULL STORY
