Following Tiger Woods’s media-saturating infidelity scandal, a lot of the golfer’s sponsors ended their relationship with him — but not EA Sports. They made a very public decision to stick with the athlete who’s been the cover star of their golf game franchise since 1999, and in an interview with CNBC, president Peter Moore says they haven’t seen any affect to sales as a result.
“We’ve looked actually at the overall franchise for calendar year 2008 and 2009 and are slightly up when we look at all platforms for the Tiger franchise,” Moore said. “Despite what has gone on in his personal life, we’ve seen no negative impact on sales.”
This is, however, potentially a bit misleading. Woods’s scandal didn’t go public until late November, leaving only a little over a month for the controversy to really affect sales.
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