I was just recently suggesting that the massive focus on “apps” and “app stores” may be a red herring, as eventually many of those apps can be built via the web (especially as HTML 5 moves forward), without having to go through any kind of app store approval process. So it’s worth noting that, in fact, Google has done exactly that with its Google Voice app for the iPhone (doing so because of problems getting a client-side app approved by Apple). While the app is still rough around the edges, it should be a reminder that there are ways around the app store, and web-based apps have plenty of potential.
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