Two upcoming distance learning events will offer a wealth of best practices for IP marketers and tech transfer professionals:
- Performing Market Research Studies: Testing the Waters to De-Risk Your IP Investments, on Wednesday, February 24, 2010, features a high-powered roundtable of four marketing pros and an IP attorney, who’ll focus on improving triage using market research tools and strategies. CLICK HERE for full faculty and program details.
- Tech Transfer Marketing on a Shoestring: Guerilla Tactics in a Budget-Cut World, on Tuesday, March 9, 2010, will deliver a treasure trove of inventive, clever, out-of-the-box ideas to move your innovations to market without busting your budget, and also features a 30-minute idea-sharing add-on session. CLICK HERE for complete information and to register.
PLUS, don’t miss:
- IN TWO WEEKS, Tuesday, February 9: Patent Prosecution: Best Practices for Reducing Costs While Improving Patent Quality.